The lead single from The Bridge is an upbeat, breezy and infectious pop tune exhibiting Sting’s gift for melody. The song's video  was filmed at Sadler’s Wells Theatre in London and Theatres De La Ville in Luxembourg, and features the dance company of Message In A Bottle, the critically acclaimed dance-theatre spectacular from triple-Olivier Award nominee, Kate Prince. 

"I'm certainly not the first songwriter to equate falling in or out of love with an incurable sickness, nor will I be the last. 'If It's Love' is my addition to that canon where the tropes of metaphorical symptoms, diagnosis, and downright incapacity are all familiar enough to make each of us smile ruefully."